Catering ads without inflated channels
How a catering company stopped paying for ads in inflated channels.
- Niche:
- HoReCa & catering
- Plan:
- Business
About the client
A catering company serving corporate parties and private events.
Task
The company bought ads in city channels by subscriber count. Some channels turned out to be inflated: there was reach, but no orders.
Solution
Search Groups found 42 channels and chats of the city’s offices and business owners. Validation checked activity and the share of bots and spam. Ads were placed only in 11 live placements.
Result
64 orders in the pre-New Year season on a budget 40% lower than last year.
What changed in the work
No budget wasted on bots
Inflated channels are filtered out before you pay.
Your own audience
Ads where office managers and business owners are.
A clear choice
For every placement you can see why it fits.
Control
A report on placements and orders is available in the app.
Logger licence
From $249 a month — all agents, modules and training
Set it up yourselves with the video course and manual, or hand it to a targeting specialist-integrator. Either way, you need a person who works with the system every day.
Request
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- Show how Logger works in your niche
- Will help choose a plan and how to launch: yourselves or with a targeting specialist
- Answer questions about launch and security