An offer built on competitors’ weaknesses
How a law firm studied what clients complain about at competitors and built its offer on it.
- Niche:
- Legal and consulting
- Task:
- Competitor analysis
About the client
A law firm that guides clients through getting residency in Spain.
Task
The market is full of similar firms, and they all promise the same thing. The firm needed to find a way to stand out.
Solution
Parser collected 1,900 mentions of competing firms in 50 expat chats. The AI analyst showed the main complaints: hidden extra fees and slow replies. The firm launched a “fixed price and a lawyer’s reply within 24 hours” offer.
Result
27 clients for full support in a quarter after the new offer launched.
What changed in the work
An offer that stands out
The firm promises what competitors lack.
Customers' words
Complaint wording went into ads and the website.
A market map
You can see which competitors promote themselves where.
Control
All reports and samples are available in the app.
Logger licence
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Request
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