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3 hypotheses tested before launch

How a demand map built from 300,000 messages showed which feature to build first.

Period:
2 weeks
300 000messages analysed
3hypotheses tested
2 weeksof research

About the client

A startup building an inventory tool for small coffee shops.

Task

The team argued about which feature to start with. Surveys produced polite but useless answers.

Solution

The AI analyst collected 300,000 messages from coffee shop owners' chats and tagged what they complain about and look for.

Result

Two of the three hypotheses were not confirmed. The team started with the feature people asked about most.

What changed in the work

  • Data-driven decisions

    Priorities are based on real audience conversations.

  • Speed

    The research took two weeks instead of a quarter.

  • The customer's language

    Phrases from the chats went into the landing page and ads.

  • Control

    All reports and samples are available in the app.

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