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Negative feedback handled in 25 minutes

How a store answered complaints in chats before they spread across groups.

25 minaverage response time
150chats watched
90%of complaints resolved in private

About the client

An online electronics store with nationwide delivery.

Task

Delivery complaints were discussed in shoppers' chats, and the store learned about them only after the review had spread.

Solution

Brand monitoring tracked mentions of the store in 150 chats. The AI support manager contacted the author of each complaint and passed the case to customer care.

Result

The average response time is 25 minutes, and 90% of complaints are resolved in a private conversation.

What changed in the work

  • Early warning

    The store sees negative feedback the moment it appears.

  • Resolved in private

    A conflict does not grow in a public thread.

  • Mention analytics

    You can see what people complain about most.

  • Control

    All mentions and conversations are visible in the app.

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